How to choose a new bra and ensure the best possible fit.

It’s as simple as A, B,C (oh! and D)

A. When choosing an underwire bra make sure that underwire sits nicely underneath your breasts not on them.

B. Check that the bra cups sit smoothly along your skin and cover your breasts so that there is  no spillage at the front or bulging out at the sides.

C. Ensure that the back strap or underband is flat, firm and flush to your back and in a comfortable position. Then to check for a perfect fit, do up the bra on the middle hook and you should not be able to slide your hand easily underneath that back strap.

D. Adjust the shoulder straps whilst standing straight. They should not be too tight or loose but you should be able to fit two fingers under them.

Choose from the best Bra brands at Chums – the one stop shop.

There’s a top quality bra to fit you perfectly in your size and price range.

Cross Your Heart (but not hope to die!) bras from Playtex and Playtex Fits Beautifully Corselettes and Girdles are also available from the Chums Online Store.


The Berlei Classic range will give you total support and ensure ‘non slip’.

The Glamorise Magic Lift Collection has extra wide padded straps which lift and separate your breasts and ensure they shape and support you without any wires.

Doreen bras from Triumph are the World’s best seller and available from Chums online in sizes up to 48 J Cup!

Choose from 4 different styles of the Eden House Magic Bras which are now available exclusively from Chums in very low priced packs of 2 – probably the most comfortable front fastening bra ever with millions of satisfied customers worldwide.


Cotton on to these Summer Checks!

Yes, this summer, checks are trending. Check shirts for men and check blouses for the ladies in natural fabrics are all the rage online and at Chums it’s no different. Check out these super summer short sleeve shirts with three superb examples for men in a great range of sizes up to 4XL and two fashionable styles for ladies from size 10 rights up to size 26 in the coolest 100% cotton around.


If Tootal is your brand of choice there’s a casual mens polo shirt in a stylish yarn dye in beige or blue with contrast overcheck and you can now save £10 off the previous prices (style ML235) whatever your size.

A classic easy fitting button through mens check shirt with a single chest pocket looks just the part (style MF240) this time available in a choice of 3 colours a natural oatmeal, unusual lovat and of course again the ever-popular blue now from only £14.99 when you buy a couple.

Then there’s the traditional tattersall check shirt in blue, green or classic beige backgrounds. Buttoned through and with a single chest pocket, this style never fails to look great on a guy (style MF241). Buy 2 of these shirts you can now save £6 off all sizes!

Right now you can see similar trends for the ladies with a classic check blouse sporting a button through placket and stylish tab buttoned short sleeves. Style LN112 looks great in the available colourways of a blue mix or a green mix, always popular this summer. Again you can save £10 off previous prices when you buy now.

Another attractive short sleeve button through blouse is style LN070 available in a wider choice of 3 colours – pink, blue or apple green. With 3 colours to select from, you can save £10 when you buy any 2 of them.

So whatever you’re doing or wherever you’re going, there’s a style or two for you in your size. You’ll look smart and bang on fashion this summer without spending a fortune. Check them all out now!

4 Fashionable Ways to Stay Warm this Winter from the Chums Online Store

It’s the season to be jolly, but as temperatures drop it’s also the season to be chilly. Thankfully, the Chums online store is here to help, with a wide variety of fashionable new clothing for Winter 2013.

This season, embroidered knits and wraps are very much en vogue, and Chums offer a selection of gorgeous pieces in a choice of colours and a wide variety of sizes to cater to just about anybody.

All it takes is one visit to for women to discover a wide variety of winter clothing. These affordable pieces aren’t just wardrobe essentials but perfect gifts.

Online shoppers can browse the entire collection today but here are 4 highlights for the season, which can be purchased right now from Chums.



Amalina Aran Jumper (Code: LD338) – from £24.99

This warm and cosy classic crew neck Aran jumper is made from 100% acrylic and features attractive floral embroidery on the front panel. Sizes 10 to 24 are available, along with two beautiful colours, navy and cream.

Embroidered Jumper (Code: LD049) – from £21.99

Made from a warm and comfortable acrylic, nylon and polyester blend, this attractive jumper also features a hand embroidered pattern and cable detailing to the front. Sizes 10 to 24 are available, along with a choice of cream and heather colouring.


Ladies Wrap

Ladies Wrap (Code: LM353) – £20.00

Beautiful and luxurious in equal measure this Ladies Wrap offers additional warmth and a touch of class. It features subdued colouration and an intricate tapestry pattern. This one size fits all wrap is now available for just £20.00, making it ideal bargain for your shopping list.

Knitted Wrap (Code: LM357) – £15.00

Even greater value is available from the Knitted Wrap, now available for only £15.00. One size fits all in a warm and comfortable 100% acrylic wrap which is available in a choice of cream or black to complement any outfit this winter.

Find out more about the ladies clothing collection and much more with a visit to

Chums Shoppers Prize Value and Quality Over Designer Labels

A recent survey of Chums customers has highlighted that they value quality and reliability over fashionable brand names. They also choose Chums for the wide selection of sizes available on many lines.

More than 2,200 Chums shoppers completed the recent survey questionnaire, which was designed to gauge attitudes to clothes shopping online. The vast majority of respondents were aged 55 and over, with almost 50% in the 65 to 74 age demographic alone.

Perhaps unsurprisingly they favoured value for money and comfort over style and designer labels.

Less than 5% of answerers chose ‘style’ as the most important factor when shopping for clothes online. Incredibly, less than 1% chose designer labels.
Of course, a number of prestigious clothing labels are available from the Chums online store, including Farah, Wolsey, Tootal, Pegasus and Skopes. But at Chums, these brands are available for a fantastically low price.

But when asked to choose the most important factor when shopping for clothes online, the majority of Chums shoppers picked price and not designer or brand.

More than 33% of respondents chose ‘value’ as the most important factor, while close to 25% said that ‘quality’ was the most important factor.

Low prices can be deceptive if clothing is poor in quality. Some low cost retailers offer clothing which only lasts for one or two washes. This means that customers who had been looking for a bargain, wind up spending more to replace these items.

At Chums, quality clothing remains comfortable and good looking, long after the season’s end; making great value even greater.

With over 20% of the vote, the third most important factor when shopping for clothes online was ‘size’. Here the Chums store really comes into its own; having garnered a fine reputation over the years for its massive selection of sizes.

The Chums ethos has always centred on the idea that everybody deserves to look and feel great. That’s why they specialise in clothing lines with wide varieties of sizes, large and small.

Pay a visit to today to explore the brand new Chums clothing collection for winter 2013. You’ll find high quality, low cost clothing for men and women; in addition to textiles, lifestyle and mobility products or gift ideas for Christmas and beyond.

‘Fabulous Fashionistas’ Highlight Chums as Fashion Store for Older Women

The Chums online store has received a glowing recommendation in the form of a mention on Channel 4 show ‘Fabulous Fashionistas’.

The cutting edge documentary by Sue Bourne followed the lives of six senior citizens who don’t let their advancing years stand in the way of their style. From working models to campaigners and beyond, these exceptional women could hardly be less alike, but they share oodles of attitude and impeccable fashion sense.

So it speaks volumes that one of the ladies interviewed mentioned shopping at Chums.

With a brand new catalogue of attractive fashion pieces for older women, all available for reassuringly low prices, the Chums online store is more popular than ever before.

The store’s autumn winter 2013 ranges have arrived, and prices have never been lower. But great value is just one reason why older women choose Chums to refresh their seasonal wardrobes in style. Sizes in most lines range from 10 to 26, and most pieces come in a choice of colours. The philosophy is simple: everybody should be able to look and feel great, regardless of their age or size.

The fashionable and flattering pieces available from Chums include something for every taste.


Highlights for autumn winter include the Embroidered Aran Jumper from Amalina (Code: LD338), now available from just £24.99. This cosy knitwear piece boasts classic good looks and reliable modern tailoring. Sizes range from 10 to 24/26. Shoppers can choose between cream and navy colours.


It isn’t only fabulous fashionistas who benefit at the Chums online store, there is a wide range of high quality, low cost fashion for men too. Gents can purchase brand new pieces by reputable British brands like Pegasus, and special offer prices are available. Prices include the Pegasus Check Shirt (Code: MF294) now available on a Buy 2 Save £10 deal.

Find out what all the fuss is about with a visit to the Chums online store today.

Autumn Arrives at Chums with Lowest Priced Ladieswear

The ladieswear prices at the Chums online store are falling before the leaves do as the autumn 2013 collection arrives at Chums.

For years, Chums has provided a wide array of gorgeous, high quality fashion items for women of all ages, and this year the retailer has outdone itself to supply a wide range of reliable and affordable autumn clothes.

We don’t know what the autumn holds weather wise, especially in a famously fickle Britain, but thanks to Chums women can stock up with everything they need for the autumn season, whether they’re heading to parties, visiting family, enjoying the great outdoors, making their daily commute or simply walking the dog. Whatever autumn holds, women can be sure they look fabulous doing it.

From warm and comfortable jackets and coats, to blouses, tops and cardigans, autumn 2013 is about layering up, without sacrificing your style.

aran jumper

Highlights of the range include the Embroidered Aran Jumper by Amalina (Code: LD338), now available for just £24.99. The Amalina Aran Jumper is a warm and cosy jumper perfect for a brisk autumn day. Classic good looks are married with quality modern tailoring, and a choice of two gorgeous colours is available; cream or navy. In addition to a choice of colours, ladies enjoy a massive choice of sizes, because Chums take pride in the catering to all women, and not just those from the pages of a magazine.

wool trousers

Of course, there is more to autumn ladieswear than simply looking good. Women want to be beautiful, but also warm, and thanks to Chums they can. Right now, ladies can purchase the Wool Touch Trousers (Code: LT029) from just £12.99 thanks to an autumn special offer. Buy two pairs of stretch wool trousers and save £6 on the cost. Sizes 10 to 24 are available in addition to three leg lengths and a choice of 5 colours, including taupe, olive, brown, navy and brown.

Pay a visit to the Chums online store today and discover a wide range of beautiful and practical ladieswear pieces for autumn, in time for the start of the season.

Flower Power – Chums Online Store Unveils Range of Summer Dresses and Skirts

Chums, a popular online retailer for affordable clothing, accessories and much more, launches a fantastic new range of ladies dresses and skirts for spring and summer 2013.

Flower Power is back in fashion at the Chums online store, as the popular online clothes store unveils a wide range of summer dresses and skirts for women in 2013. These ladies dresses skirts are available in various styles and colours, with something to suit any taste this season.

Chums is an online retailer, which specialises in affordable clothing and footwear for women, and much more. Everything currently available at Chums is listed at a great value price, but that isn’t the only way in which Chums customers benefit. They also enjoy the widest possible choice.

The store offers a huge range of sizes in all of the ladies skirts and dresses available, because they take pride in catering to the broadest demographic of customers. Women of all ages and sizes will find something which fits and feels comfortable. Now, ladies can not only select a dress size, but also select a length with which they are most comfortable. This is fantastic news, and helps the Chums to offer the most choices possible.

princess dress

Highlights of the range include the Princess Line Dress (Code: LS463/LS163) a pretty, floral dress in a choice of colours, and a choice of lengths, 40 inches or 43 inches. With sizes 10 to 22 available, women of all ages and sizes are likely to find a dress which will flatter their figure, and help them to look and feel great this summer. An exquisite design includes a grown on shawl collar, inverted pleats to the front hemline and an optional tailored belt.

Full Circle Dress

Another current favourite is the Full Circle Skirt (Code: LP095/LP096), which is also available in a choice of lengths, 25 inches or 27 inches. With an attractive paisley design, and a rich colour scheme, the Full Circle Skirt looks great, but there’s more to good looks to this skirt, because all-round waist elastication makes the piece as comfortable as possible and means that it allows the wearer to lose or gain an inch around the middle, and still enjoy this excellent wardrobe addition.

Pay a visit to the Chums online store today, to discover ladies dresses and skirts for summer and much more. A range of other product is also available at great value prices and shoppers are guaranteed to find something perfect for spring and summer at the Chums online store.

Chums Launches Mix and Match Special Offers on New Magic Bra

Ladies can now purchase three Magic Bras for one low price with the mix and match Magic Bra special offer at the Chums Online Store. Enjoy great value for maximum comfort and support.

Shoppers can now purchase the new and improved front fastening Magic Bra for less, with a fantastic mix and match special offer at the Chums online store.

A range of styles are available, in sizes to suit every cup size from A to DD, and now customers can choose three fantastic Magic Bras for one affordable price.

The Magic Bra is combines unique stretch fabric and innovative design to maximise comfort and support. Its flexible properties allow the material to adapt to any woman’s exact cup size. All women need to do is select their dress size and the Magic Bra will do the rest. Traditional bras with generic cup sizes cannot match the luxury and comfort of the Magic Bra.

Every aspect of the bra is designed for comfort or simplicity. Straightforward hook and eye front fastening means getting dressed could not be simpler and fumble free. A panel positioned under the bust, and deeper side panels than a regular bra, provide the best possible support; and the bra has no underwire, which means that it remains comfortable night and day. The Magic Bra is even comfortable enough to sleep in.

Three kinds of brand new Magic Bra are currently available: the Original Magic Bra, made from nylon/spandex soft woven fabric, the delicate yet supportive Lace Magic Bra and the Cotton Magic Bra for ladies who prefer the feeling of natural fibres against their skin.

Customers can pick up three of their preferred range, or could try one of each, and only pay one low price. It’s a great opportunity to discover this pioneering new bra and save money in the process.

The Magic Bra by Eden House from Chums is a revolution in underwear design. Pay a visit to the Chums online store today to find out more about this exceptional new product and explore the rest of the new fashion range for spring and summer 2013.

Chums Online Store Makes Great Value Even Greater with Bargain of the Month

Online retailer for clothing, accessories and much more, Chums, launches bargain of the month. Don’t miss out on great value deals.

The Chums online store is renowned in the retail industry for a combination of quality and affordability. But now great value is even greater with the Chums Bargain of the Month.

In addition to the store’s brand new menswear and ladieswear ranges for Spring and Summer 2013, Chums offers a huge home ware section, a massive clearance sale and a regularly updated Bargain of the Month.

Each month a different fantastic product is chosen from the Chums catalogue, and is made available for a bargain price. From clothing and accessories to home appliances and much more, you won’t want to miss any of these special offer prices, and all it takes is a regular visit to the Chums online store to stay up to date with any of the bargains available.

Right now, the Chums Pintuck Blouse (Code: LN022) is the Bargain of the Month. Shoppers can take advantage of a brilliant Buy 2 and Save £6, making the Pintuck Blouse available from as little as £14.99 per blouse. Soft and comfortable to wear, the Pintuck Blouse features attractive pintuck detail to the front which creates a flattering, feminine silhouette. Customers can choose between cream, lilac, blue or aqua coloured blouses, or thanks to the Chums Bargain of the Month, they could enjoy them all for a terrific price. Sizes 10 to 26 are available, as Chums accommodate a wide customer base.

From fashionable clothing for the new season to handy helpers for the home, Chums Bargain of the Month is always different, but one thing that never changes is the great value for which every item is available.

Pay a visit to the Chums online store today to take advantage of this fantastic offer, and affordable prices on the rest of the brilliant collection.